A year after launching its first India store in Hyderabad, IKEA has launched its online store in Mumbai, offering residents across all locations in the city over 7,500, ranging from home furnishing solutions to electronics and more.
The online store will offer 1000 products priced below Rs 200. All the prices are the same across India, both in offline store and online. Deliveries can be arranged to most locations in Mumbai and Navi Mumbai within a lead time of 4-7 days after placing the online order subject to availability and the distance from the centre.
IKEA’s Mumbai market entry led by e-commerce is part of its New Retail Direction which aims to bring new touchpoints and services, focusing on both digital and physical formats. Mumbai will see a multichannel offer including smaller format stores, and a big format store in Navi Mumbai.
“India’s retail landscape is changing at a scale and pace not seen before driven by increasing urbanization and changing customer behaviours. To be a key partner to the many of India in this journey, IKEA is also transforming. Today marks an important occasion in our history as we roll out our multi-channel, digital first approach with Mumbai being amongst the first few markets worldwide, where we are bringing alive this transformation,” Peter Betzel, CEO, IKEA India said.
Similar to its physical store, the IKEA online store will provide ideas, inspiration and solutions that reflect IKEA’s ‘Life at Home’ study, which was conducted as part of IKEA’s efforts to understand the way Mumbaikars live – inside and outside their homes, their tastes and motivations.
Life@Home was a study conducted across Mumbai to understand different room settings based on different aspects of the home and offers deep insight into the living styles of all segments across the city.
“Using our learnings from Life@Home and our unparalleled product proposition, we are looking to inspire the many people of Mumbai to re-imagine their homes with affordable, simple, imaginative home furnishing solutions that are practical but at the same time also beautiful, multi-functional and sustainable. We are here to learn from the city as much as we are here to offer our solutions. Thus helping the many maximize the potential of their homes enabling a brighter everyday life at home,” Peter added.
IKEA has been sourcing from India for close to 35 years for its global stores. In India, IKEA currently has more than 55+ suppliers with 45,000 direct employees and 400,000 people in the extended supply chain.
IKEA opened its first store in India in Hyderabad in August last year. As per data from the company, more than 3 million customers have visited IKEA’s Hyderabad store and about 8 million have visited IKEA’s India website.