Ad guru Prasoon Joshi will head the re-launching campaign.

How does Maggi hope to win the market back By appealing to the mom sentiment
news Maggi Thursday, November 05, 2015 - 20:01

After the test results came out in favour of the company from the three national labs mentioned by the Bombay High Court on October 16, the manufacturer had said it would start manufacturing the popular Maggi noodles ‘at the earliest’.

Following that, it was widely reported the much coveted Ad guru Prasoon Joshi will head the re-launching campaign.

On Wednesday, a Nestle official addressed the media saying, “"We will make our best effort to commence the sale of Maggi noodles masala within this month, as well as continue engaging with the states where permissions are needed or specific directions may be necessary."

It was seen that the Swiss food giants lost no time to recapture its lost fan base as it put out half page ads in all the editions of two of the nations’ leading newspapers just three days after the results came out.

 Although, the newspaper ads were simple and minimalistic shouting out “Your MAGGI is SAFE”, the TV ads attempt to strike the trust chord. The narratives of the ads are all on the similar lines of how mothers used to trust Maggi and feed them to their children.

Here’s a look at the ads:

Earlier, in March 2014, a food inspector in UP had initiatedtests after suspicion of high levels of lead and MSG in the noodles which later resulted in an almost pan-India ban on instant noodles.

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