The campaign seeks legal protection to elephant corridors.

Grammy-winner Ricky Kej launches online campaign to save jumbos
news Animal Protection Friday, August 12, 2016 - 18:41

Grammy-Winning Musician Ricky Kej on Friday released a music video highlighting the plight of elephants while kicking off a 'Save India's Elephants' online campaign on the World Elephant Day.

The campaign seeks legal protection to elephant corridors.

Drawing inspiration from the song "Kudrat" from his music album Shanti Samsara, which features lyrics celebrating man's relationship with nature from many of the world's spiritual traditions, Kej said he has collaborated with multi-award-winning wildlife photographer and filmmaker Amoghavarsha to document and make the video on the excruciating experience of capturing, relocation and domestication of elephants.

Amoghavarsha said the video documents the capture and relocation of a herd of wild elephants with heart-wrenching music score by Kej and beautiful rendition of singer Hariharan.

"A capture may sound like a logical solution, but the ultimate impact on the animal is gruesome. At what cost is this a solution?" asked Amoghavarsha.

In his online petition, Kej has appealed to the government to improve forest cover in the elephant corridor, prevent and evict encroachments.

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