Google was followed by Facebook, Amazon and eBay.

Google ranked as most trusted Internet brand in India Report
Atom Brand Trust Thursday, April 26, 2018 - 13:12

Online search engine Google is the most trusted Internet brand in India, followed by Facebook, a report said on Wednesday.

"With 1.2 trillion searches per year, it (Google) has become the first port of call for all things on the Internet," the TRA Brand Trust Report 2018 said here.

It further said: "Facebook, ranked second in the list, has been steadily climbing the trust ladder over the years (ranked seventh in 2015, fourth in 2016 and third in 2017 BTR reports)."

The survey, however, was carried out during November 2017-January 2018 and did not take into account the recent reports of data breach and privacy involving Facebook, said N. Chandramouli, CEO, TRA Advisory.

He further said the impact of privacy concerns are likely to affect Facebook's ranking in the next survey.

According to the report, e-commerce major Amazon, which had been ranking second since 2015, slipped to third position among the most trusted Internet brands in the country and e-Bay ranked fourth. The other major e-commerce brand Flipkart was positioned sixth, up from 12th last year in the brand trust report.

Among the online taxi aggregators, Ola ranked seventh in the list, surpassing Uber which took the fifteenth position. 

"Internet brands yet have much scope for disruption. Initially Internet disrupted the traditional businesses, and now new models are threatening other Internet businesses with better and more efficient models," Chandramouli said. 

"Only the Internet brands with a prudent business model, one which focusses on brand trust along with profits and growth will survive the next couple of years," he added.

The biggest falls in trust were seen by Snapdeal, who fell by 142 ranks over last year, Hike (down 135 trust ranks over last year), Uber (down 102 ranks over last year) and Myntra (down -100 ranks over last year).

The top trust gainers this year were Netflix (up 506 ranks over last year), Paypal (up 394 ranks over last year), Ebay (up 185 ranks over last year) and Jabong, up by 174 ranks.

TRA’s Brand Trust Report 2018 report covers 2488 consumer-influencers across 16 cities in India and generated 5 million datapoints and 9,000 unique brands from which the top 1000 brands have been listed in this year’s report.

Become a TNM Member for just Rs 999!
You can also support us with a one-time payment.