Taking one of its fastest growing category offline, e-commerce marketplace Flipkart has opened its Furniture Experience Center in Bengaluru. The company said in a statement that the idea is to help customers understand and increase awareness around the vast selection of furniture offered by Flipkart.
It is also working with Google to enhance customers’ overall viewing experience at these FurniSure Experience Centres through integration with Google Lens. Visitors at the experience centre can use their smartphone to scan the Flipkart Furniture icon at the experience centres, which will then route them to the platform’s furniture page, allowing them to explore the product catalogue along with their various features.
The first experience centre, spread across nearly 1,800 square feet, has been introduced at Mantri Lithos at Manyata Tech Park in Bengaluru. It showcases home furniture from nine brands including Hometown, Evok by Hindware, The Jaipur Living, Perfect Homes, At Home by Nilkamal, Woodness, Recron by RIL, Wakefit and Springtek.
"The furniture category has traditionally had a strong presence offline, because customers like to see and touch the products they are buying. As a customer focused organisation, we understand the requirements of customers and hence ‘FurniSure’. The idea behind the FurniSure Experience Zone is to allow customers to explore Flipkart Furniture’s offerings in a new and innovative fashion. We aim at reducing customer pain-points at all stages of purchase while bringing quality assurance and standardisation in the market. With our wide selection and excellent after-sales installation services, we are confident that customers will have a seamless purchase experience," said Adarsh Menon, Vice-President, Furniture, Electronics and Private Label at Flipkart.
As part of the first phase of expansion, Flipkart Furniture will introduce 2 more experience centres in Bengaluru and will also look at expanding the experience centres into other metros in the subsequent phases.
Flipkart Furniture has over 80,000 products across various categories and provides delivery and selective installation across 11,500 pincodes. It also offers ‘FurniSure’ certified products, which give customers the surety of buying a quality product which will last long. FurniSure products are lab-tested for real home usage across metrics such as durability, impact and stability.