In a bid to eliminate the use of single use plastic in packaging, Flipkart has announced that it will move towards a 100% recycled plastic consumption in its own supply chain by March 2021. The company said in a statement that as of August 1, 2019, it reduced usage of single-use plastic by 25%.
As part of its long-term sustainability initiatives, Flipkart says that it is working on various initiatives including the introduction of eco-friendly paper shreds, replacing poly pouches with recycled paper bags, replacing bubble wraps and airbags with carton waste shredded material and 2 Ply roll, among others.
Flipkart has also filed for the EPR (Extended producer responsibility) and is targeting 30% collection back in first year to begin with. Flipkart also wants to use Recycled content in single-use plastic to boost the recycling ecosystem and reduce virgin plastic consumption.
â€śOver the course of the next year, customers can expect to see even more measures in the plan to cut down on plastic including e-comm ready packaging from brands and recycled paper bags for packaging,â€ť it said.
â€śAt Flipkart, we believe that sustainable business practices not only help us preserve our environment, but make us more efficient and ensure longevity. Creating alternatives for single-use plastic packaging is one of the significant steps we have taken towards fulfilling our commitment to create a sustainable ecosystem. Our long-term vision is to eliminate the use of plastic and maximise the use of recycled and renewable materialsâ€ť said Kalyan Krishnamurthy, Group CEO, Flipkart.
Flipkart says that it has been working on deploying sustainable alternatives to single-use plastic for its packaging such as multi-use belts, recycled paper-based pouches, and carton waste shredded material. â€śIn phases, these have been replacing stretch film, polythene pouches, and plastic fillers such as bubble wrap and air-bags,â€ť the company said in a statement.