Abu Dhabi-based LuLu Group has launched the global retail toy brand Toys“R”Us in India, with the first store being opened in Bangalore, today.
The first store, touted to be an experiential one, has opened at Phoenix Market City, Bangalore and was met with a huge crowd on its opening day. Tablez India, a division of LuLu group, will run the stores.
In India, the brand has launched the store in two formats - Toys“R”Us and Babies“R”Us, a one-stop destination for baby essentials.
The store offers a full range of toys for both boys and girls in the age group 3 to 11 years and will sell everything from action figures to dolls, books, role play kits, remote-controlled cars, blasters, plush, wheel goods and bikes,
On the occasion of the launch of the store, Adeeb Ahamed, Managing Director, Tablez India, said “We are delighted at setting up the first Toys“R”Us store in Bengaluru. India is among the fastest growing market for toys retail and is growing at a rate of 15 to 20% percent annually. We are planning to expand our stores in other parts of the country. We are aiming to have our second store in Delhi by November this year and by end of this financial year we will have two more stores in Chennai and Mumbai.”
In an interview to BloombergQuint, Ahamed was bullish on the brick-and-mortar story, at a time when major offline players are moving online. He added while an e-commerce platform is in the pipeline, but said it will take at least 12-24 months to try that strategy.