On Sunday, actor Dhanush, who is also a producer, director and singer, launched Koova the first single under Gautham Vasudev Menon's Ondraga Originals, aimed at promoting independent music.
"Happy to launch Gautham Menon's Ondraga Originals' first single 'Koova'. Loved the music and vocals. And great choreography by Satish. Enjoy," Dhanush tweeted.
Gautham, who is directing Dhanush in Enai Noki Paayum Thota, felt he was the perfect fit to launch the new track on the digital platform given his success with Kolaveri di which went viral and became the first Indian video to cross 100 million views on YouTube.
"He put a Tamil song on Hindi radio stations. The song jettisoned across the world. He is the reason we take our 'views' so seriously."
"A phenomenal actor, multi-faceted, singer, songwriter, producer, director Ondraga Originals' first single released by Dhanush. Privileged," Gautham tweeted.
He put a tamil song on Hindi radio stations. The song jettisoned across the world.He is the reason we take our â€˜viewsâ€™ so seriously.â€” Gauthamvasudevmenon (@menongautham) January 14, 2018
A phenomenal actor, multi-faceted, singer, songwriter, producer, director.
Ondraga Originalsâ€™ first single released by @dhanushkraja.
Koova is the first in a series of songs, originals and independent film music under the banner.
'Koova' or 'Koovai' means owl. With lyrics by Madan Karky, the song tries to connect the nocturnal owl with a person facing rejection. The visuals show a man who wears a mask and dances in an enraged manner. He refuses to reveal his identity till the end.
Composed by Karthik and sung by folk artist Chinna Ponnu, the song has a catchy tune that makes it difficult to get it off your head. Chinna Ponnu predominantly works in the Tamil film industry and her first film song, which was also a major hit, was Vazhthuren Vazhthuren in the film Chandramukhi. Another hit song of hers was Nakka Mukka, a different version of which went on to win two Golden Lions at the Cannes.
Karthik, who has composed the single, is also a successful playback singer. He composed music for the Coca-Cola ad which came out in multiple languages and also for Prince Jewellery.
(With inputs from IANS)