NutriMoo, Gurgaon based dairy & whole food brand from Credence Whole Foods Pvt. Ltd, has recently received an equity funding worth more than USD 1 million from IndoCan Honey Pvt Ltd. IndoCan Honey Pvt Ltd is a North India based entity built by a group of seasoned businessmen from varied domains. They have come together with a vision to encourage a healthy lifestyle and promote regular consumption of nutritiously superior quality products which comply with the safest food standards like FSSAI and USFDA. Currently, their food products are exported on a large scale to international markets such as North America, Canada, UK, European Nations, and the Middle East.
Credence Whole Foods Private Limited is a leading dairy and whole foods player in the Gurgaon/NCR Region. The company’s products are sold under the umbrella brand NutriMoo that promises only 100% pure, fresh, hormone-free and preservative-free dairy and whole food products that are entirely free from any adulteration. NutriMoo offers traditional products and their variants like Cow Milk, Buffalo Milk, Tea Special Milk, Cow Ghee, Desi Ghee, Dahi (yogurt), Fresh Paneer (cottage cheese), Natural Himalayan Honey, Tulsi Honey Ajwain Honey, Honey with Cinnamon and Chaach (buttermilk), etc.
The company was launched on May 1, 2016 by Amit Sharma and Ajay Yadav. The decision to start the company was based as much on a massive quality gap in the dairy and food market, as also on consumers. “We spent a good couple of years, researching, understanding the market, refining our products, perfecting our portfolio, creating capacities both on production and distribution and most importantly investing in clear, differentiated, deep-insight based marketing by truly understanding what the consumer wants” says Amit Sharma, Co-Founder, and Director- NutriMoo.
“The response we have received from the customers is overwhelming. We were elated to find that cutting across socio-economic lines, deep-down every consumer wants pure, safe and reliable products and our core vision just clicked with everyone,” adds Ajay Yadav, Co-Founder, and Director- NutriMoo.
With the core promise to end-consumers of 100% pure, fresh, natural and preservative-free products, they plan to quickly scale to all over India. As a strategic investor, IndoCan not only helps them fund their expansion plans but will also invest in crucial product expansion(s) and backward linkages. It also helps that both companies are chasing the same goal of good health and wellness.
As a fully integrated dairy and food products company with state-of-the-art automation to ensure hygiene and innovative standards, the company has created excellent infrastructure. They have a captive processing plant at Baghpat, UP, which is well equipped and meets world standards in pasteurization, sterilization, and homogenization with a processing capacity of 50,000 litres per day. The company has set up plans to market its products through a well-laid distribution network comprising an in-house dedicated team, distributors, and agents along with supermarts and large grocery formats. They are currently retailing through exclusive outlets, Android and iOS App, and leading online shopping platforms such as Swiggy Stores, Amazon.in and Flipkart.com. Discussion with other online ordering platforms such as BigBasket, Grofers, Dunzo, etc. is in progress.
From among a plethora of small and big players, NutriMoo stands out due to their obsession with quality. “We supply milk that is direct from farms to homes within 48 hours, eliminating middlemen. Ghee is made using the traditional ‘Bilona Method’. Paneer is made under the safest, most hygienic environment by seasoned craftsmen. Himalayan Honey is procured from hand-picked farms in the Himalayas. Everywhere, we are deeply invested in ensuring quality across our supply chain,” explains Amit Sharma, Co-Founder, and Director- NutriMoo.
Their plan is to quickly scale up to all major cities in the country and the signs are encouraging. “Since launch, our business has been growing at a trailblazing pace. It’s clearly a testimony to our core vision; obsession about quality and freshness that has paid off. Our customers deserve the best products and it’s our mission to ensure that,” concurred both the founders.