He is just three months old but is already a celebrity, at least on social media.
Boomer Phelps, son of swimming legend Michael Phelps, now has his own verified Instagram account with over 590 k followers.
And boy is he a bundle of cuteness.
Michael and his fiancée Nicole Johnson welcomed baby Boomer into their lives in May this year.
Phelps won his fifth gold of the Rio Olympics and his 23rd overall as he brought down the curtain on his glittering Olympic career this month. He also won three silvers and two bronzes, making for a total of 28 Olympic medals through his career.
"I'm just ready for something different," the 31-year-old who made his debut at the 2000 Games in Sydney at age 15, said after the event, according to CBS Sports. "My swimming career might be over, but I have the future ahead of me to turn the page and start whatever I want. It's not the end of a career, it's the beginning of a new journey."
Phelps told Today host Matt Lauer that he wanted to continue "to build a family with Nicole."
"This is the part of my life where I get to start this whole new chapter," he said.
All image source: Boomer Phelps/Instagram