SurveySparrow is the world’s first survey software to offer both a conversational and form-like output, increasing the survey completion rate by 40%.

This cloud-based platform enables users to create mobile-first conversational surveys(L to R): CEO & Co-founder Shihab Muhammed and Co-founder Subin Sebastian
Atom Interview Saturday, July 20, 2019 - 18:07

Looking to build a professional survey? SurveySparrow is the perfect tool for you. It is a cloud-based customer experience platform that allows users to create and share mobile-first, conversational surveys which are user-friendly. 

It is the world’s first survey software to offer both a conversational and form-like output, increasing the survey completion rate by 40%. 

With Conversational User Interface (CUI), SurveySparrow let users create and share highly engaging, mobile-first surveys that offer a chat-like experience. 

The global online survey software market is valued at US$4.065 billion and is expected to grow at a CAGR of 11.25% to reach a market size of $6.929 billion by the year 2022. 

CEO & Co-founder of SurveySparrow Shihab Muhammed, spoke to TNM on a range of issues including the kind of problem it is solving, its key features, business model and growth. 

Problem SurveySparrow is set to solve and how does the business essentially solve it

Surveysparrow is a cloud-based customer experience management platform. SurveySparrow provides a continuous improvement platform, the first of its kind to close the feedback loop instead of collecting feedback and then forgetting about it.

It has built-in automation that allows organisations to manage customer experience surveys, employee pulse surveys and market feedback surveys. It serves as a platform for organisations to arrive at meaningful business decisions based on the feedback received. The company also provides customers with best-in-class experience with their offline feedback collection and NPS survey solutions. 

SurveySparrow follows a subscription model where customers can try the product online for 14 days for free. Post this, customers can choose a Paid Plan that best suits their requirements, and when they need more features.

SurveySparrow, helps organisations to conduct market research to gauge product-market fit, create forms for lead generation, do market research, collect website feedback and more.

Key features and business model

The Online Survey Market which is a subset of the entire Customer Experience Platform was close to 4 Billion and has been growing at 11.25% CAGR. Customer experience Platform was around 5 Billion USD and was predicted to grow at 23.1% to 16 Billion by 2022. The company wants to serve the mid-market where there’s a need for a feature-rich solution but may not have the budget for an enterprise offering. The product’s feature-rich Premium version is the most sought-after subscription plan. Freelancers and start-ups can get started with the Free plan. There’s also a 14-day trial that’s offered for free. 

SurveySparrow enables its users to collect Feedback both online and offline. Online Feedback Surveys can be shared with customers either via email or text. And the offline survey app comes in handy when you want to collect feedback, where there’s no internet. Once the responses are received, from the survey audience, a full-fledged analytics module helps to slice and dice data to arrive at meaningful insights. The response module, webhooks and API aim at helping companies to close the feedback loop with their customers.

Metrics on surveys undertaken and customers

We believe customer experience will be the biggest factor influencing buying decisions and we want to offer the best-in-class experience at a fraction of what it would cost from our global counterparts. Currently, we have over 10,000 customers in 108 countries including DiDi, PaySafe, FedEx, Deloitte Digital, SAP, and Siemens. We have completed more than 200k Surveys, till date!

Is this survey software only meant for enterprise customers?

Companies, both big and small, can make use of our platform to collect data from their customers, employees or target markets. We have a mixed bag of customers coming from varied industries and sizes. Suppose a startup wants to know the product-market fit, they can choose our ready to use template which will help them to find product market fit. If a slightly bigger company wants to keep track of their NPS, they just need to use our NPS System. As you scale, you can even measure your employee experience. So basically, to answer that question, we scale with every business.

Growth in the last one year

Since its launch, SurveySparrow has conducted over 20000 surveys and has acquired over 10000 customers in 108 countries including DiDi, PaySafe, FedEx, Deloitte Digital, SAP, and Siemens. SurveySparrow is the world’s first survey software to offer both a conversational and form-like output, increasing the survey completion rate by 40%. The company is on target to clock more than 20,000 customers by the end of 2019. 

SurveySparrow recently raised $1.4 million in seed funding from Prime Venture Partners. Currently, the team consists of 26 people and are looking to expand in Product Development, Marketing & Sales.

Future plans and expansion - new products and geographies

The company wants to reach the 20000+ customers milestone in the next 6 months. We want to be an Omni-channel Feedback System for businesses, which will help them to use our software irrespective of whether they want to use us for NPS, Offline Survey or General Research. In future, we want to become the business brains with our AI Capability which will start suggesting executives how to continuously improve their Customer experience, Employee Experience and Product Experience.

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