The News Minute | November 30, 2014 | 04:55 pm IST How does the idea about chomping on a burger while attending church sound? How about a McDonald's franchise in a church? The McMass project, which states that the church needs innovation and that it is 'time to pray different', is seeking just that. Its website reads, 'We want to revitalize Churches as centers for conversation and cultural engagement by putting a McDonald’s franchise in a church'.The project is spearheaded by Paul Di Lucca, a creative director at the church branding agency Lux Dei design, reports Daily Mail. A campaign has also been launched on Indiegogo to raise $1million to build the first McDonald's church, and it has received $142 USD till now. So how will getting a McDonald's franchise in a church help exactly? 'Churches in modern times suffer from a number of unique problems. In many places across America church attendance is in decline, and churches themselves are even closing down. Churches need to make sure they are financially stable, and need to engage with the larger community around them. A McDonald’s franchise represents an opportunity not only for revenue, but also to draw a wider audience to the church, reinforcing the church as a gathering point', explains the website. The project plans to raise funds through selling McMass T-Shirts and other items. However, the projects seems to be getting its share of criticism with one comment on Indiegogo reading 'I’m all for innovation and doing things outside of the box. This idea is just horrific. Why not support local stores that are healthy? Ones that have things like, hmmm, MORALS and PRINCIPLES? Things that should accompany CHURCHES?'Watch this video of the McMass Project.