Japanese camera maker Canon on Wednesday launched its lightest and smallest full-frame mirrorless camera EOS RP in India starting at Rs 110,495.
The Canon EOS RP is the second addition to the company's EOS R range of full frame interchangeable-lens mirrorless cameras. With the EOS RP kit, the camera will cost Rs 199,490.
The Japanese camera maker, which has been a leader in the professional-grade DSLR camera segment for years, brought its first full-frame mirrorless camera called EOS R to India in September last year at a starting price of Rs 189,950.
"With the launch of EOS RP, we have pushed the frontiers of photography in the country, by introducing an affordable and portable product enabling access for photography enthusiasts aspiring to embark on their full-frame mirrorless journey," said Kazutada Kobayashi, President and CEO, Canon India.
"India is one of our top performing markets across the world and our 2018 business growth has been a testament to the same. We foresee innovations like EOS RP to contribute significantly in making 2019 another landmark year for us in the country," Kobayashi added.
The EOS RP comes with 26.2MP dual pixel CMOS sensor, 4K video recording, 0.05s focusing speed and EV-5 focusing capabilities.
The sales for EOS RP body and EOS RP kit started from February 27, Canon said.
Powered by by Canon's DIGIC 8 image processor, the EOS RP is equipped with the RF lens mount introduced in the EOS R. The RF mount sports a short flange focal distance of 20mm.
"Canon will keep on developing new products in this segment and surprise the Indian consumers," Kobayashi added.
Excluding the impact of GST, Canon registered net growth of double digit (over 10 per cent) in the country last year.
"Both B2C (cameras and home printers) and B2B (copiers, scanners and commercial printers) grew equally in the Indian market. This year, I am ambitious to continue with the same pace of growth," said Kobayashi who has completed nearly eight years as Canon India head.
For the $11 billion camera industry, mirrorless cameras have been a growth engine as digital/compact camera shipments have plummeted.