In a first-of-its-kind nationwide publicity drive, the Income Tax Department has tied up with seven airlines including Air India and Vistara to publicise one-time black money compliance window by printing the scheme's details on the back of boarding passes.
Armed with a total budget of Rs 100 crore, it will employ the services of the government's publicity department, DAVP, to advertise the four-month window provided to domestic black money holders to come clean by paying a total tax and penalty of 45 per cent. It will also hold townhall meetings.
The Income Tax Department has tied up with seven airlines for Income Declaration Scheme (IDS) 2016. These include Air India, Spicejet, Indigo, Vistara and Air Asia.
"Beginning July 15, till September 30, the backside of the boarding passes issued by these airlines will have information relating to the IDS," an official said.
The department, which has a total budget of INR 100 crore for IDS, will set aside some of the amount for publicity.
Also, at townhall meetings, it will issue bookmarks instead of pamphlets as people tend to throw them away, the official added.
The Income Tax Department has also asked its officers to make "all-out efforts" to attract potential declarants by assuring them of confidential and hassle-free disclosures.
In order to give wide publicity, the Central Board of Direct Taxes (CBDT) has suggested putting up posters about the scheme at places frequented by possible declarants, like club houses, posh markets and showrooms of high-end products.
The four-pronged strategy prepared by CBDT for the success of IDS includes single-point contact for confidentiality, setting up of facilitation centres across the country, giving wide publicity and monitoring at the highest level.