Consumer products makers have to contend with the challenge of differentiating their products from competition so that they can go on to gain market share and mindshare of the customers It is now being rumored that Cupertino-based tech giant Apple is working on developing a display that will work on touchless gesture controls and the screen will come a curve that is different from the shape and design seen so far.
Every time the company comes out with something innovative, other brands, particularly the Chines ones just copy them and to remain ahead in the game, Apple has to bring on new features. The full screen display on iPhone X was touted as something novel. Today practically every phone in the market boasts of the feature.
But Apple’s ideas are in different stages of development and will probably take time to be applied commercially on the iPhones. Definitely, one may not see the changes occurring in the phones to be launched in 2018.
Besides this, Apple is also reported to be working on a micro LED screen the replace the OLED display screens being used now. But this project will also take anywhere between 3 to 5 years to reach the mass production stage. Apple will continue with the OLED displays till then.
For the record, though, Samsung does have a gesture-based technology for operating displays and devices as seen on the Samsung Galaxy S4. The S series phones of Samsung also sport the curved display. In both these areas Apple’s technology, as and when released may be unique and different. At least that is what the experts believe.
The race to be different is not limited to Apple. Other leading smartphone makers like Huawei have been experimenting with 3 sensors moving beyond the dual camera setups. Apple and Samsung are also said to be close to coming out with smartphones with foldable displays which may happen much sooner and based on the leaks and rumors, Samsung may be ahead of Apple in this area.