Features Saturday, January 10, 2015 - 05:30
By Sonal Bhadoria If you thought the trend of item songs in our movies was dying a slow death and our film industry had moved on from objectifying women, you may be partially correct. Our always evolving industry has indeed moved on from objectifying women to..womanifying objects! In director Shankar’s much awaited supernatural thriller ‘I’, superstar Vikram is seen romancing Amy Jackson with full on gusto. But one particular song, where the enamoured hero starts day dreaming and seeing the beautiful leading lady everywhere has a very peculiar picturization. The hero’s mobile phone, his bike, his TV set, his barbells, the fish he buys in a market and even the foam generated from washing his clothes gradually transforms into the heroine. Now this does result in some rather uncomfortable visuals of unfortunately placed speedometers and phone buttons. If the film makers were to even get away with this imaginative yet seemingly misogynistic portrayal of a woman in the song on merits of ambiguity, the lyrics just give it away. The opening lyrics of the song read, ”Dekhi aisi item chori, kachchi kachchi si gori gori”. While the visual effects are pretty impressive, perhaps the underlying message did need a bit more thought from the film makers. They took the phrase ‘Item Chori’ to heart and the literal translation on screen maybe a bit bitter for many women to digest. Disclaimer: The opinions expressed in this articles are the personal opinions of the author. The News Minute is not responsible for the accuracy, completeness, suitability or validity of any information in this article. The information, facts or opinions appearing in this article do not reflect the views of The News Minute and The News Minute does not assume any liability on the same. Tweet

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