Online food delivery player Zomato seems to have gone the Domino’s way. While Domino’s had its very popular 30 minutes or free delivery promise a few years ago, Zomato has now launched an ‘On-Time or Free’ feature.
Zomato claims that users will get their food guaranteed on time or get their money back. Zomato’s 'On-Time or Free' will be applicable for the entire Zomato menu of thousands of restaurants across 100+ cities in India.'
This makes Zomato the first and only food delivery app to offer guaranteed on-time delivery.
Users will have to click on ‘On-Time or Free’ when placing their orders and will get their money back if Zomato fails to deliver on time.
Zomato said in a statement that neither restaurants nor delivery partners are hard-pressed on time to fulfil orders. “In fact, neither of them is even notified when an order falls under this category for them to follow the due course for every order,” it said.
Speaking on the launch, Sandeep Anand, CMO- Food Delivery, Zomato, said, “Our presence across India allows us to serve millions of people every month and interact with them in multiple ways. These interactions have time and again proved that timely delivery is one of the main ingredients in rendering a great food experience to our users. While we have been working with our partners on the back end to reduce the average delivery time, we are now bringing guaranteed on-time delivery with ‘On-Time or Free’. We have designed this offering taking into consideration multiple order touchpoints and diverse food offerings on our platform.”
Zomato is currently fiercely competing with rival Swiggy for a larger share of the food delivery market that is dominated by these two players.
According to an Economic Times report from November 29, 2019, Zomato’s number of orders per day stood at 1.25 million, while Swiggy’s is between 1.4 million-1.6 million. UberEats, which is the distant third in the market does about 0.4million-0.6 million orders a day.