Zomato has launched two new Gold packs - ‘Starter’ and ‘Medium’ - priced at Rs 300 and Rs 700, respectively.

Zomato launches cheaper versions of its Gold subscriptions
Atom Food Thursday, February 21, 2019 - 15:23

Zomato’s Gold feature has been quite a success among users and to further improve food assortment, affordability and choices, Zomato has now launched a new feature called ‘Gold Powerpacks’ in India for those who wish to try out the feature before signing up for the year long one.

Designed after analysing usage patterns and dining habits, Zomato Gold Powerpacks will feature two packs –  ‘Starter’ and ‘Medium.’ The two packs will come with no expiration date, allowing users to enjoy the benefits as and when they want.

The 'Starter' pack will offer three Gold unlocks to avail the benefits — 2+2 on drinks or 1+1 on food — at any partner restaurant across India for just ₹300. Similarly, the 'Medium' pack will offer 10 unlocks in just ₹700. For the Gold loyalists, Zomato will continue to have an unlimited usage annual pack for ₹1,500.

“Zomato Gold is a significant future growth driver and plays a crucial role in our holistic food vision. Our user-base for Gold has reached to 800,000 with 6000+ partner restaurants, within a year of its launch in India. Jakarta and Manila are growing at a phenomenal pace and have 100,000 memberships and 1200+ Gold partner restaurants in little over two months. We also launched it in Auckland last week. As we continue to take it to new countries and continents, we decided to employ the user feedback to further improve the choices for our users, keeping the USP of the product intact,” said Gaurav Gupta, Zomato’s Chief Operating Officer, speaking about the new feature.

Zomato Gold was launched in India in November 2017 across 11 cities and is currently present across 16 cities – Delhi-NCR, Mumbai, Bangalore, Pune, Hyderabad, Jaipur, Ahmedabad, Chandigarh, Kolkata, Chennai, Nagpur, Lucknow, Indore, Ludhiana, Coimbatore and Kochi. Outside of India, it is available across five countries and seven cities.

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