The sexually explicit images in PETA's ad campaign have come under fire after a complainant brought it to the CRC's attention.

Your ads are porn says Child Rights Commission How will PETA duck this oneCourtesy peta.org
news Media Thursday, February 02, 2017 - 19:23
Two steamy sex scenes with half clad protagonists are juxtaposed next to each other. While the couple on the left come to an abrupt stop, the one on the right is seen 'lasting longer' and being rather vocal about it.The scene lasts for about 35 seconds and in the end, white letters appear with the message 'last longer, go vegan'.
 
This clip is part of a PETA (People for Ethical Treatment of Animals) campaign to discourage meat eating and comes under its banned superbowl ads. The video referred to is a sample of the several ads put up on the PETA website, that the Tamil Nadu Commission for Protection of Child Rights is now seeking to pull down.
 
The Tamil Nadu Commission for Protection of Child Rights has recommended taking down the website of PETA, PETA India and their social media pages as 'they host harmful content for children'. The recommendations have been sent to the State Chief Secretary, Ministry of Information & Broadcasting, the Chairperson of the National Commission for Protection of Child Rights and the Director General of Police of Tamil Nadu. The Commission looked into the website following a complaint from a Chennai resident.
 
"The content on their website is pornographic. This doesn't create any empathy for animals. It in fact deviates from the message they intend to send," says Dr.AD Revathy, a member of the Commission. "We got a letter from a resident of Porur and he sent us multiple links to complain about the sexually explicit content. Women are being objectified in all the videos and ridiculous captions like chains are for bed not for animals has been splattered across them," she claims.
 
When TNM contacted PETA about the recommendation made by the Commission, a member under the promise of anonymity said, "We are studying the case and consulting our legal department. Only Peta.org has content which could possible be seen as objectionable, PETA India has none."
 
The complainant, Enoch Moses, who is a social activist in Chennai dismisses PETA's argument. "If you look for PETA on any search engine, the images you get are sexually explicit," he alleges.
 
"A 17 year old that I know, looked at the picture of a nude celebrity on a wooden horse and asked me 'How am I supposed to feel sympathy for a horse in an ad like this?' These images are in violation of the POCSO Act and not only that, it involves the indecent representation of women as well. Is this what you want to teach a girl child?" he asks.
 
In his complaint letter to the Commission, Moses has categorically stated that 'PETA is in India to promote immoral acts among children and youngsters more than helping animals'. He has further demanded that the Commission take 'swift and stern action' against the organisation.
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