Features Monday, November 03, 2014 - 05:30
The News Minute | November 3, 2014 | 4.55 pm IST Although India constitutes a small percentage of WhatsApp users, this is all set to grow with as the country’s smartphone market is expanding at a fast pace. According to Neeraj Arora, WhatsApp users in India constitute close to around 8.6 percent of their active global user database of 600 million. The Indian smartphone market is known to be one of the fastest growing market segments in the country and with the emergence of 3G and 4G services this growth is far away from any slump. WhatsApp will benefit from this the most as is clearly evident from the doubling of its user database from 30 million users to 600 million active users in the last 3 years. It was not too long ago when Facebook bought over one of the most popular instant messaging applications WhatsApp for a meagre 19 Billion USD. After facing dodgy output in the 3rd quarter of the financial year of 2014, Facebook might still have some reason to smile as their messaging app investment manages to make news with its recent claim of having over 70 million active users in India making it one of the largest markets in this segment.  According to the report WhatsApp CEO Jan Kuom had confirmed an additional feature of voice calling for its Android and iOS platforms followed by Blackberry and Windows Phone OS’s. This new introduction to the widely used IM application will further advance its growing numbers and popularity.
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