Two weeks after Pepsi seemingly took a dig at the protests by the students of the Film and Television Institute of India (FTII) in an advertisement, a YouTube user called 'Aarambh Mumbai' has responded to it.
Labeling the drink 'Poopsi,' it mocks the tag line of "Pyaas lagi yaar, pi liya." and has even titled the video "Ad tha yaar bana diya. Poopsi"
Pepsi's advertisement showed a group of protesting students, waving billboards and raising slogans as journalists broadcast to their studios in the forefront.
Following this, one of the students steps up and declares a hunger strike while adding that they will not go back from their decision.
(A screenshot from Pepsi's ad)
The setting of the advertisement bears a striking resemblance to the ongoing strike by the FTII students in Pune, who have been protesting for months, over the appointment of Gajendra Chauhan as their director.
"While FTII students were on hunger strike, an insensitive, trying to be funny ad came up which mocked a peaceful and most admirable students protest. We wrote petitions, wrote letters to take the ad off but the ad continued to play. So have decided to register our protest via videos and through creative expression. This is the first in a series of lame and shame videos," the video's description read.
Watch the video here.