In a move to support inter-caste and inter-community marriages across the country, TOI has designated a separate column for matrimonial ads seeking grooms and brides across caste and religious lines. .
The ad, published in the Sunday edition of the daily, encouraged more people to come forward and place and proposals under the exclusive section for inter-caste, inter-community and inter-religion marriages.
Opening with the cliche â€˜Marriages are made in heavenâ€™, the advertisement goes on to talk about the increasing trend of inter-caste and inter-community marriages, saying that they are becoming more acceptable in the society. However, only 5 percent marriages in India are inter-caste, as per a study by the National Council of Applied Economic Research.
The TOI advertisement is looking to promote its column (and the sentiment behind it) by giving economical incentives. Readers posting a matrimonial under the 'Caste no bar' column can avail a 25 percent discount. They have promised a 50 percent discount for matrimonials posted under the â€˜Religion no barâ€™ subsection.
Read the advertisement here.