Marvel Studios’ “Thor: Ragnarok”, which brings back one of its mightiest superheroes, Thor, on the big screen, opened at a whopping Rs. 9.91 crore in India.
The third instalment of the "Thor" franchise released in IMAX 3D, 3D and 2D across 1,200 screens on Friday in English, Hindi, Tamil and Telugu.
The film directed by Taika Watiti collected Rs 9.91 crore (gross box office collection) including Rs. 13 lakh from ten IMAX shows held on Thursday. 45 per cent of the contribution was also marked as coming from the dubbed audience.
"It's been a smashing month of serious uniting of forces across on ground and digital activations including a pan-India figurine tour, screenings, solid digital activations, a strong PR drive and more. We hope the thrill we experienced putting together the plan is also experienced by the audiences when they go meet Thor and Hulk on the big screen," Amrita Pandey, Vice President - Studios, Disney India, said in a statement.
"'Thor Ragnarok' is a prelude to the biggest fight of the Millennium that is up next in May 2018 with the 'Avengers - Infinity Wars - Part 1' where all these superheroes from the MCU (Marvel Cinematic Universe) come together," she added.
In the film, Thor (Chris Hemsworth) reunites with fellow Avenger - the Incredible Hulk (Mark Ruffalo) as the two go on a journey to save Asgard. They are joined by Cate Blanchett, Tom Hiddleston, Idris Elba, Jeff Goldblum, Tessa Thompson, Karl Urban and Anthony Hopkins.
Disney India's Consumer Products business brought a range of brands on board to create products across categories - apparel, accessories, consumer electronics, toys and stationery. The large loyal fan following enjoyed by Marvel’s superheroes in India helped the team bring as many as 28 brands on board for the PR strategy in the lead up to the film's release.