As the Ministry of Textiles signed a Memorandum of Understanding with an NDTV company, Twitterati slammed the move, resulting in #NoDealWithNDTV which trended for a few hours on Thursday.
On May 12, the Ministry of Textiles said it had signed a MoU with NDTV Ethnic Retail Ltd, the textile wing of the news channel, to popularize Indian textiles and handloom.
Government inks MoU with @NDTV to popularize #IndiaHandloom products https://t.co/8CzpnwirPN #Handloom pic.twitter.com/fQ1fWYrdqB
— Ministry of Textiles (@TexMinIndia) May 12, 2016
According to a PIB press release, the idea behind the collaboration is to popularize Indian handloom textiles as “a fashionable product for youth.” The three-year MoU was signed on May 10 at Udyog Bhawan. The resultant project will be called Indianroots Fashion Accelerator (IFA).
The move did not go down too well with a number of right-wing Twitterati who expressed anger against the deal with the hashtag #NoDealWithNDTV.
Some were disappointed with the decision and said that would withhold their support unless the deal was called off.
No more Tweets in favour of #BJP till this Rogue deal with dirty rotten scoundrel @ndtv is cancelled #NoDealWithNDTV https://t.co/y8lwXuwbTt
— Ashok Garekar (@DrGarekar) May 13, 2016
NDTV facing serious allegations of money laundering/unethical journalism gets new lease on life from govt they hate. https://t.co/d0w8cF3Mud
— Rupa Subramanya (@rupasubramanya) May 12, 2016
The deal apparently embarrassed some BJP supporters.
Very embarrassing really.On one hand Govt serves notices for blatant violations of code of conducts on other hand inks deal #NoDealWithNDTV
— Krishna Negi (@kcsnegi) May 12, 2016
@muthushiv @KanchanGupta @ndtv is beyond repair.U dont repair by supplying fresh oxygen.BJP doesnt understand its base #nodealwithndtv
— IndianKashmiri (@IndianKashmiri) May 12, 2016
If you are open to hv business with @ndtv then no difference between you and Congress. #NoDealWithNDTV
— Samit (@SamitLive) May 12, 2016
Some had a problem with the government doing business with a supposedly 'anti-national' channel.
Person who love his country cant tolerate watching @ndtv fr more thn 5min fr sure ..Fully Support #NoDealWithNDTV @narendramodi
— Sapna Mishra (@ISapnaMishra) May 12, 2016
This Government seems to be infested people with fatalistic tendency for political suicide. #NoDealWithNDTV https://t.co/3YKyyp7T9W
— TheGhoseSpot (@SandipGhose) May 12, 2016
Meanwhile it seems that others were quite enjoying the show!
Bhakt: NDTV is anti national
— Abhishek Singhvi (@DrAMSinghvi) May 12, 2016
NDTV: but BJP does deals with us. Does that make BJP anti national too.
Bhakt: trends #NoDealWithNDTV
#NodealWithNDTV
— srinidhi koppa (@KoppaSrinidhi) May 12, 2016
The MOU is already signed.
Now the @TexMinIndia is singing to us 'Ullu banaya, bada mazaa aaya'@AmitShah