news Wednesday, June 24, 2015 - 05:30
  German Tennis player Steffi Graf has been appointed as the brand ambassador for Kerala Auyrveda tourism campaign. The state Cabinet meeting held on Wednesday decided to appoint the tennis sensation as the face of their Ayurveda promotion campaign. The decision was announced by state chief minister Oommen Chandy. The Kerala government is aiming at worldwide promotion of Kerala’s traditional Ayurveda with a campaign with the 22-time Grand Slam winner as its brand ambassador. Graf had already expressed her willingness to the promote Auyrveda in Kerala. Kerala government also considered high profile celebrities like Shah Rukh Khan as the ambassador. Keeping in mind the global standing of Steffi Graf, the government is reported to have reached out to her.  

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