Movie promotion is as much of an art as making the movie itself. And it seems the makers of Tamizh Padam 2.0 are ticking all the right boxes.
If you thought their dig at the infamous movie pirates Tamil Rockers in their first poster was hilarious, the team have just raised the bar with their second look poster.
Taking its trademark parody culture to a new level, the poster features actor Shiva, the star of the comedy franchise, pulling an O Panneerselvam. Dressed in a crisp white shirt and veshti, Shiva sits meditating in front of a memorial, while a host of photographers click pictures of him in the background.
The resemblance is unmistakable. Shiva looks exactly like Deputy Chief Minister OPS did, when he meditated at the Jayalalithaa memorial just before setting off an unprecedented rebellion in the ruling AIADMK, the dust of which is still to settle.
Wishing our Akila Ulaga Superstar a very happy birthday #HBDShiva #TP2Point0 @actorshiva pic.twitter.com/T6AfjaepiM
— Y Not Studios (@StudiosYNot) December 10, 2017
The second look poster has got people all over social media ROFLing, with the tweet by makers Y Not Studios getting over 500 retweets and over 1,500 likes within the first four hours.
Lol... @csamudhan for your creativity, all I can say is "Dandalayya" :-D #TP2Point0 pic.twitter.com/63ECQ5g5w4
— Hemanth Kumar C R (@crhemanth) December 10, 2017
And considering how much fun trolls and meme-makers had with the original OPS rebellion, it was inevitable that this poster would draw them all out again.
Tamizh padam 2.0 First look#DankBoy pic.twitter.com/bPATK8QvXE
— Chennai Pasanga Da (@Chennaiites) December 10, 2017
Yea I am legend @actorshiva @csamudhan #Tamilpadam2 #TP2point0 pic.twitter.com/KWjFnQzJid
— Kumbakonam Talkies™ (@kumbakonamtalks) December 10, 2017
For the uninitiated, Tamizh Padam 2.0 is a sequel to the 2010 parody film starring Shiva and Disha Pandey, helmed by director CS Amudhan, who’s taking the reins this time around too.
The sequel, which was officially launched on Thursday, also reportedly stars Aishwarya Menon, Disha Pandey, Sathish, Santhana Bharathi, Manobala, R Sundarrajan, Nizhalgal Ravi and Chethan.
The team’s first look poster set Twitter aflutter when it announced that Tamizh Padam 2.0 will release on May 25, 2018, and that there will be a ‘Tamil Rockers release’ the very next day. Poking fun at the heartburn the online pirates cause the industry by releasing all latest movies within days of their theatrical release, the first look poster called Tamil Rockers the film’s “official piracy partner”.