Food ordering and delivery platform Swiggy has announced the launch of Swiggy Access, a strategic initiative by the company, which lets its restaurant partners set up kitchens in areas where they don’t operate.
The idea, Swiggy says, is to bring food closer to consumers, while enabling business expansion for its restaurant partners. Swiggy Access will not only make restaurants available in newer areas, but also further Swiggy’s commitment to offer a superior consumer experience.
“Swiggy Access is another step towards giving our consumers what they come to Swiggy for - great variety, delivered at a lightning fast speed. Over the years, Swiggy insights have helped us understand that people from several parts of our cities long for a much better selection of food, including their favorite restaurants in their neighbourhood,” said Sriharsha Majety, CEO, Swiggy.
He further adds that with Swiggy Access, the foodtech major is bridging geographical gaps in supply and solving for variety, quality and convenience of food, while enabling restaurant partners to expand to newer neighbourhoods and a larger consumer base.
The first Swiggy Access kitchen will come up in Bengaluru’s Marathahalli area and will serve dishes from Leon Grill, Keventers, Swiggy’s private brands House of Dabbas and The Bowl Company, and Punjabi Rasoi to consumers in the neighbourhood. These kitchens will be delivery-only branches of partner restaurants.
For restaurant partners, through the ready-to-occupy kitchens, Swiggy will offer them a basic setup with the required amenities. No rent or deposit will be charged for the premises.
Restaurant partners will also be able to leverage Swiggy insights to improve their food quality through consistent consumer feedback. Additionally, it will also help them optimize their kitchens for factors like stocks planning, demand forecasting, preparation time and order edits.
Swiggy Access is Swiggy’s latest initiative to solve potential long-term gaps in restaurant supply. Over the next six months, Swiggy plans to introduce close to 40 partner restaurants to newer neighbourhoods across the country through Swiggy Access.