Spice brand, a joint venture between China-based Transsion Holdings and domestic company Spice Mobility, on Tuesday launched a new portfolio of eight mobile devices that include five feature phones and three smartphones.
The new revamped venture has even unveiled a new Spice logo and the focus for the brand will be on the youth segment.
"The new distinctive logo denotes a youthful, vibrant, energetic and carefree brand. The identity is designed around the core values of the target audience - the 'youth'," the company said in statement.
The products are segmented as F-series, K-series, V-Series and Z-series.
"We are extremely excited to announce the all-new Spice product portfolio today. With easy to use features, these devices offer enhanced sharing capabilities to create new aspirations which will help in connecting the next billion," said Sudhir Kumar, CEO, Spice Mobile under Transsion Group, in a statement.
The company, with its upcoming phones will be targeting the sub-Rs 10,000 segment. And whatâ€™s interesting is that these phones will available exclusively offline and will not be sold online.
The F-series includes two smartphones -- F301 and F302, priced at Rs 5,590 and Rs 6,290, respectively.
The K-series includes K 601 with 2GB RAM and is priced at Rs 7,290.
The Z-series includes five feature phones with prices ranging between Rs 1,180 and Rs 1,850.
According to the Gadgets 360 report, the joint venture between Transsion and Spice is set to launch five smartphones and five feature phones under the revamped brand by the end of this year. Based on consumer feedback, further expansion plans will be decided.
The devices will be available in New Delhi from July 11.
Dilip Modi, executive chairman at Spice Mobility says that Spice no longer wants to be seen as just a smartphone brand, and will be expanding into more services going ahead. However, he did not divulge any further details on what these services would be.
Spice, Lin Qin, vice-president at Transsion Holdings, said that both companies understand the budget-oriented segment well and this similarity in ideology was the driving factor behind the joint venture.
(With IANS Inputs)