Snapchat’s big bet on Augmented Reality: Co launches New World lenses

Facebook also seems to be following suit with a platform to encourage AR camera effects
Snapchat’s big bet on Augmented Reality: Co launches New World lenses
Snapchat’s big bet on Augmented Reality: Co launches New World lenses
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As Facebook goes after Snapchat with slowly adopting Snapchat features into its bouquet of apps, the popular image messaging app has rolled out New World lenses as part of its augmented reality (AR) drive.

"While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you with new 3D experiences," Snapchat said in a post late on Tuesday.

Snapchat launched Lenses over a year ago as a whole new way to help users express themselves on the platform.

Now, tapping the camera screen while using the rear-facing camera will bring up new 3D lenses.

You can create a cloud, a rainbow, flowers and a floating "OMG" among others.

Facebook has recently added Snapchat-style Stories and camera special effects to Facebook, Messenger, WhatsApp and Instagram.

Facebook on Tuesday launched a platform for developers to encourage augmented reality (AR) camera effects -- another move to take on Snapchat.

According to a report in Time on Tuesday, AR-powered camera effects will be launching in a closed beta starting immediately. Dozens of AR-powered effects, like masks and frames, will be available within the Facebook app's camera.

With an AR platform, users will be able to leave a virtual note for a friend at a restaurant or create artwork that appears on a building wall when looking at it with your phone.

The social networking giant will launch software to help developers create such experiences called AR Studio.

Zuckerberg has previously termed the virtual reality (VR) as the future of social interaction and in line with that, Facebook unveiled Facebook Spaces app that makes it possible to spend time with friends in virtual reality.

The app that is in its beta version offers a digital avatar to users that helps them chat and interact with users in VR.

Image: Snapchat

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