Brands like Hugo Boss and Movado have announced plans to enter the smartwatch segment

Smartwatches are here to stay and luxury brands too are cashing in on the trend
Atom Technology Wednesday, March 29, 2017 - 19:16

If you have been waiting to buy a smartwatches, but were waiting for a wider choice, particularly from top international brands, your wait could be over soon. And then they will not be priced too high either. Smartwatches running on Android Wear 2.0 from some popular brands like Hugo Boss are likely to be launched in India at price points in the range of Rs 17, 000 -18, 000. That’s not so bad after all, is it?

Smartwatches dominate The World Watches and Jewellery Show

Just like how the Mobile world Congress is the flagship event where the top mobile companies like making important announcements about their new models of smartphones and other communications gadgets, The World Watch and Jewellery Show is the event everyone keenly looks forward to know what’s new in that space. This year the show was held in Basel, Switzerland and was titled Baselworld. According to analysts, the center stage in this year’s show was taken by Android Wear 2.0, the dedicated OS for wearable smartwatches.

Many brands reveal their offerings

Among the products that attracted the visitors to Baselworld were smartwatches from brands like Hugo Boss and Movado and so on. Movado, an American company has said it will have 5 different models for men this fall and these would be sold in the market at prices ranging at about $495.

Similarly, Hugo Boss also has announced its plans to enter the smartwatch segment by raising the curtain on its Android Wear model, which might reach retail stores by August 2017. The price point indicated by Hugo Boss is $395. Now, the recent years have seen even top luxury brands opening their exclusive stores in India and Hugo Boss is no exception. But more relevantly, almost all these brands sell their products online through the known e-tailers like Amazon and eBay as well as through exclusive arrangements with virtual stores that sell only the best international brands.

As all these products find their way into the Indian market there will definitely be a shake up and the end customer will be benefitted through a drop in the prices that will follow. And that is when you can enjoy the best of both worlds: Best products at the best prices. And the wait may not be very long. 

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