Has Samsung found the answer to take on the competition below the high-end flagships? If one goes by the latest announcement of its Samsung Galaxy A8 and Galaxy A8+ smartphones, which will go on sale in 2018, it seems like it. Though the company is yet to reveal the prices of these phones, it will definitely give this factor some consideration.
First, the specifications and features of the new Samsung Galaxy A8 and A8+.
The major breakthrough Samsung has tried to achieve with these A series phones is the dual front camera setup, a first for Samsung. But about the camera setup a little later. As one has to come to expect with most brands/models, the display size differs slightly between the phones; the Galaxy A8 has a display size of 5.6 inches while the A8+ has a 6-inch screen.
The attempt by the majors to provide some of the special features in the mid-segment phones also is being followed by Samsung too. The infinity display, which was only seen in the high-end phones, is now available on these 2 phones also. The display resolution in both the phones is the same 1080x2220 pixels and the type of display is FHD+ Super AMOLED display. The infinity display comes with an aspect ratio of 18.5:9. Though on the face of it these specs may appear to be very similar to the ones on the Galaxy S8, there are finer differences in the quality and technical specifications.
The processor on both the Galaxy A8 and A8+ are the same: itâ€™s an octa Core (2.2GHz Dual + 1.6GHz Hexa) chipset. The RAM is also a common 4GB, but the internal storage differs; 32GB and 64GB, with the provision for a microSD card to expand it to 256GB. In the case of the battery also, the Samsung Galaxy A8 has a 3000mAh battery, while the one in the A8+ is a 3500 mAh one. The other similarities include the Android Nougat version 7.1.1 OS and the Fast Charging facility.
Both the phones also come with the IP 68 certification for dust and water proofing, plus the Always On feature is also provided.
It is the price that may finally determine how successful Samsung is, in capturing the middle segment, where it is generally getting beaten on the pricing by brands like Nokia and One Plus. If one were to compare the Galaxy A8 and A8+, for example, the Nokia 8 and the OnePlus 5T are phones with comparable specs and features and are sold at around Rs 30,000 in the Indian market. Can Samsung come up with a competitive pricing for its 2018 releases?