Samsung India is expected to launch a new app and service, exclusively for the Indian market at a media meet on January 17. The app or service is called Samsung Mall. Though the company may also make an announcement about a new smartphone model, the limelight appears to be on this unique app, which the company claims may change the way Indians have been buying smartphones, particularly online.
Though Amazon has been showcasing parts of this application or a service by Samsung, to take a big leap with its online presence and to take on rival Xiaomi, Samsung Mall will be a platform neutral service.
It will have a few unique features such as letting users use an image of a particular phone and search for it online across different ecommerce sites, like Amazon, Flipkart and others. This is done through a single interface without having to login on different sites. It also allows you to pool all products you selected from different sites into one single cart on Samsung Mall and order and pay
From the payment angle also, the India-specific Samsung Pay Mini and the new phone, the Samsung Galaxy On7 Prime will come with this payment gateway pre-loaded as well.
Coming to the phone, which is also expected to be launched. The rumors are that it is launching Samsung Galaxy On7 Prime, which will be a reworked model of the Samsung On Nxt and the Samsung Galaxy J7 Prime. Since these two phones have been around for a while even in the Indian market, the specs and features etc. are already known.
What stand the company takes with regard to the pricing of the phone is critical and will be known only on post launch. There are also some who suggest that Samsung may bring the AI digital assistant Bixby into the equation in the new phone.