With competition in the smartphone market heating up, manufacturers are going to extreme ends to prove the credibility of their devices. In a highly competitive market, you would want some differentiators to pull the last customer too to your side. Xiaomi has attempted something like that with the latest smartphone in its sub-brand Redmi, the Redmi Note 7.
The Redmi Note 7 has a 6.3-inch full HD+ LTPS display with a screen resolution of 1080x2340pixels. The Qualcomm Snapdragon 660SoC is the processor and you can choose from three RAM variants, 3GB, 4GB and 6GB. You will find two internal storage variants as well in 32GB and 64GB.
The company has released videos on YouTube, including one where Redmi CEO Lu Weibing puts the Note 7 in a bin, tapes it and throws it down the stairs several times. In another instance there is a video of a user using the Note 7 as a roller skate.
In both videos, the company is trying to bring home the point that the phone does not break even when thrown down the stair case or when used to skate on.
Speaking of other specifications of the phone, the Redmi Note 7 comes fitted with a huge 48MP camera along with a 5MP sensor to form the dual camera setup in the rear. The front camera is of 13MP size. The cameras have been packed with a host of technological support like AI face unlock, AI smart beauty, AI single shot blur and so on.
The battery too, is big at 4000 mAh and gets the fast-charge support. The phone has exact dimensions of 159.21mmx75.21mmx8.1mm. You would consider the thickness to be slightly on the higher side and its weight is definitely more at 186 grams.
In China, the prices of the different variants of the Redmi Note 7 start from CNY999 to CNY1399. When it is launched in India with the same name or something different you would expect Xiaomi to maintain an identical price line, ranging from Rs 10,000 to Rs 15,000.