From actors Taapsee Pannu and Sunny Leone to politician Shaina NC, Aur Dikhao's "Detect to Defeat" campaign hosts a range of celebrities, asking women to take two minutes of their time to do a self breast examination.
The Sunny and Taapsee videos have men of various social backgrounds ogling women's breasts even as they have an ordinary conversation with them – something almost every woman experiences on a daily basis.
Both actors encourage women to pay more attention to their breasts, adding that 60% of women in India are either in the third or fourth stage of breast cancer by the time they go to a doctor.
The Shaina video has a busy politician taking two minutes for herself to do this important job even as family and work concerns surround her.
The celebrities who're part of the campaign include Kritika Kamra, Sargun Mehta, Disha Parmar and Poonam Pandey among others.