Pete Lau, the CEO of OnePlus has a unique way of remaining in touch with the customers and users of the company’s very popular smartphones. He directly addresses them through his blogposts in forums and shares information on upcoming phones and the special features in them. He has recently posted a writeup along with renders of what will be the next flagship from the company, the OnePlus 7T. The device is set to be launched on September 26.
What he has shared in his post is a new camera setup in the phone. It has a circular module in the rear with three sensors placed them in a symmetrical fashion.
“To convey the superior quality and effortless versatility of our Triple Camera setup, finding an elegant balance between the three unique lenses. With perfect symmetry from any orientation, a circular design became the natural choice. A circle's rounded edges produce an appealing contrast against the straight lines of a smartphone's rectangular form for a seamless, balanced feel. After going through over fifty design iterations, we think we've landed on something pretty special,” Pete Lau said in a forum post.
The company claims it has what it calls a ‘Never Settle’ policy. The CEO says they want to bring in innovative designs and new concepts in their products and this new camera setup is part of that mission.
OnePlus is also challenging some of the conventional practices in the industry by using new materials while building their smartphones. The phones get wood finishes and bamboo is used as one of the materials.
The CEO goes on to affirm that their objective is not only to offer better looking smartphones from their stable but ensure they provide better user experience, starting with the convenient way in which the phone is held in the hand by the user. The new camera setup is being touted as one such development borne out of their constant endeavour to improve customer experience with their products.
OnePlus has been very successful in building a huge brand equity following the phenomenal success of its OnePlus 6T and 7 Pro. The devices that have followed that have done even better in the market. The idea of providing premium features at affordable prices has been a hit with the buyers and users of smartphones worldwide.