Ola-owned foodtech firm Foodpanda has announced that it has acquired Mumbai-based food-tech venture Holachef. This collaboration marks Foodpanda’s strategic entry into cloud kitchens.
Foodpanda also plans to launch its own brand of food products in different categories soon. As per a statement from the company, the aim is to build deeper capabilities to serve the diverse needs of millions of Indians by bringing different trusted offerings tailored to the needs of specific customer segments alongside an enhanced food ordering experience.
“At Foodpanda, we are committed to building for unique local tastes and palate choices of the Indian consumer. Through the Ola platform, we also have an unmatched access to over 150 million customers and an understanding of their preferences. We have been able to bring an enhanced experience for millions of customers over the past year. We aim to build India’s largest cloud kitchen network that will be a major step in further elevating the food experience for our customers.” He further added, “I am delighted to welcome the Holachef team on board and look forward to their joining us in our mission of delivering superior food experiences to a billion Indians,” Pranay Jivrajka, CEO of Foodpanda India said in a statement.
As part of the acquisition, Foodpanda will take over Holachef’s business including its kitchens, equipment, as well as bring onboard the company’s employees. Holachef’s founders are set to join Foodpanda’s leadership team.
“Our mission with Holachef is to serve incredible food experiences to customers through kitchens with the highest quality & hygiene standards. We are delighted to join hands with Foodpanda, to accelerate our mission. We are thrilled to be part of Foodpanda’s and Ola’s passionate team, that is truly changing the food experience for a billion Indians,” Saurabh Saxena, Co-founder of Holachef said.
Foodpanda also announced recently that it crossed the 125,000 Delivery Partner mark on its platform five weeks after it announced onboarding an additional 60,000 partners across India. It now aims to create over 500,000 opportunities for delivery partners over the next couple of years.