Ola has announced the expansion of its Ola Bike offering to 150 cities across the country. Over the next 12 months, the company plans to scale up its presence and introduce the category in hundreds of new towns and cities as Ola claims that this is its fastest growing categories. It is now aiming to grow 3x in the next 12 months.
“Ola Bike offers consumers, a smart, innovative and affordable mobility solution; this is an offering that truly reflects our mission to build mobility for a billion people! Ola Bike has enabled citizens from the smallest of towns such as Chapra in Bihar to large metropolitan areas such as Gurgaon with access to quick, reliable and affordable mobility,” Arun Srinivas, Chief Sales and Marketing Officer at Ola said.
“Ola Bike is also helping build sustainable livelihoods for our fast-growing network of close to 300,000 partners from within these ecosystems of cities and towns, creating opportunities like never before for the youth of the nation. We aim to impact over a million Bike-partners in the coming year,” he added.
Ola Bike was first introduced in 2016 in Gurgaon, Faridabad and Jaipur. It is now present in various cities such as Hyderabad, Chandigarh and Kolkata and also in small towns such as Gaya in Bihar, Bikaner in Rajasthan and Mughalsarai in Uttar Pradesh.
Ola, overall, is currently present in 250+ cities across India, Australia, New Zealand, and the UK and claims to have over 2 million driver-partners on board.
Bike taxi services have been rapidly gaining popularity. Uber too, has a taxi service called UberMOTO and there are other services also such as Rapido.