Global cab aggregator Uber is bringing into effect changes in its functioning to suit the Indian market. If they find this working smoothly here, these may be rolled out universally.
There are four different improvisations being made, all customer-centric. The first one is targeted at the customers who wish to take an Uber ride but their entry level smartphone may not have the storage needed to download and run the app. For them, the company has launched a web-based app. This will enable the customers through devices other than smartphones or use their data to use the browser on the phone to call a cab.
The second provision is the call to ride feature. This is like a throwback to the good old days when the call-taxis began their operations in India and one made a phone call to book a ride. This is meant to help those without a smartphone and therefore an access to the web. There will be an offline feature, where prominent locations can be tagged and the Uber driver will be able to be tagged on and the cab bookings taken. This is now being run only on a pilot scale in the city of Pune and its suburbs. And the passengers have to make payments only in cash.
With the third one, Uber is trying to find out if it can still offer the service where the customers have an issue of poor internet connectivity. This will involve having an off-line list of popular destinations within a city and once entered on the app, the app will understand that the customer has a connectivity issue and adjust accordingly. This change is still to be rolled out and can be expected to be available in the coming weeks.
The last one relates to request a ride for a guest. This is already being offered by some of Uberâ€™s rivals in India. Typically, the Uber subscriber is at one place and can order a ride for a family member or a guest at another location. The intimation to the passenger will be provided through text messaging to inform the arrival of the pickup.