Modi's #SelfieWithDaughter campaign evokes enthusiasm, rancour and anger

Modi's #SelfieWithDaughter campaign evokes enthusiasm, rancour and anger
Modi's #SelfieWithDaughter campaign evokes enthusiasm, rancour and anger
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Image source: Devendra Fadnavis/TwitterDuring his recent "Mann Ki Baat" radio broadcast, Prime Minister Narendra Modi urged parents to share photographs with their daughters in an attempt to raise awareness about women upliftment. And thus started what became a worldwide trending-topic on Twitter, with social media swamped with #SelfieWithDaughter and photographs of loving fathers and daughters. The initiative was first started by a Haryana sarpanch and aims to raise awareness about the girl child, thereby combating issues of foeticide, infanticide and address the need for educating the girl child.The reaction to the PM extending his support to the idea has been multitudinous- from adulation and rage, to the absurd and the abusive. There has been genuine positive enthusiasm to truly emotional reminder of the dark past.Sunil Jaglan, the Panchayat leader whose idea went viral told the Indian Express that he was happy the PM adopted the idea that asks people to take pride in their girl child. No speaking against PMKavita Krishnan, Secretary of the All India Progressive Women’s Association, was the one to fire the first shot. On Sunday, she tweeted:Careful before sharing #SelfieWithDaughter with #LameDuckPM. He has a record of stalking daughters. — Kavita Krishnan (@kavita_krishnan) June 28, 2015Krishan apparently made the tweet in reference to a 2009 episode where Amit Shah was accused of snooping on a woman "at the behest of his saheb". Though Kavita's tweet was questioned by many in a civilised manner, in no time the activist was made a target of attacks that are not just cringe-worthy, but also vitriolic and of a personal nature, some that make no logic or sense in connection to what she said. Some have called her a whore, some an evil mind with sick mentality, some a dog, someone even said that a mad dog wouldn't have sex with her. Kavita has been posting online the most creative of abuses hurled at her. And yes, there are also those who have come up in support of her for voicing her opinion. In a highly polarised platform, putting across one's opinion, especially if it is against Narendra Modi, will only result in backlash, or so this episode conveys. As Rohan Venkataramakrishnan writes, "The social network almost seems to follow a pro- or anti-Modi script." The kind-hearted ‘babuji’ of Bollywood, Alok Nath, shook everyone up by calling her a ‘bitc**’ who needs to be jailed. He later deleted his tweet.  The ghosts of Modi’s past also made an appearance. Nishrin Jafri Hussain, daughter of fomer Congress MP Ehsan Jafri who was brutally killed in Gujarat riots in 2002, put out a photograph of herself with her father on Facebook. The context however is different here and the message clear and loud. The caption read "#SelfieWithDaughter: This one will haunt him for ever..".SelfieWithDaughter: This one will haunt him for ever.. Posted by Nishrin Jafri Hussain on Sunday, June 28, 2015 

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