Features Saturday, September 13, 2014 - 05:30
The News Minute | September 7, 2014 | 04:41 pm IST Nubian Skin is redefining the word nude. The lingerie brand, in its new collection, has designed skin tone lingerie and hosiery for women of colour. It is often difficult for women, posing a challenge of sorts, with darker skin tones to find lingerie that match their natural skin tone.  The lingerie maker decided to make nude tone lingerie for women of colour as they realised that the nude tone lingerie available in the market only cater to specific shades of nude.  A blog on Nubian Skin's website reads: A nude bra, skin-tone tights / pantyhose – basics of every woman’s wardrobe. In theory…It’s the grand debate, what do I wear under a white or sheer blouse? What colour hosiery will go with these amazing shoes? Black just isn’t going to work. The simple answer is nude. But my nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery (and spend the same of their hard-earned money), the industry simply doesn’t cater to us. So, I thought, it’s time to rethink the definition of nude. Thus, Nubian Skin was born. It’s an uphill battle, but every revolution starts somewhere. Looking at the makeup industry, it took Eunice W. Johnson to create Fashion Fair Cosmetics in 1973 for black women to really have an adequate choice in finding makeup colours to suit them. In the 1990s and 2000s, mainstream brands began to realise the value of providing to women of colour, and despite the billions we spend on make up each year, there are still brands that have chosen not to provide an offering for us. So for you beautiful black and brown women, next time you need a nude pair of hold-ups or maybe a nude strapless bra to go under than stunning white halter dress, we’re only a few clicks away. Nubian Skin. A Different Kind of Nude. Empowering women. Embracing our colour. The bras and hosiery that come in different shades will be available for purchase from October. 

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