InMobi, a global provider of enterprise platforms for marketers, today announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing.
Pinsight Media already has a widespread presence in the US markets and its customers are spread across diverse sectors like consumer goods, retail, entertainment and finance. And they work with the best telecom service providers in pushing their suite of advertising products and services. Their offerings are quite handy for marketers looking for new avenues to take their products to their prospective customers via niche channels and media, at lower ad spends.
The expansion of the mobile internet market with apps and games ruling the roost, it is a challenge for the media-planning executives to chase the right customers with their client’s messages. The operative words here are targeting, engagement and retention, a nightmare for any marketing professional. And here’s where this new strategic alliance between InMobi and Pinsight could deliver the goods for the companies in the US and possibly other geographies as well. Their hold over network-level mobile data and data from mobile applications and mobile web browsers will give them the edge very few in the field may enjoy.
Sprint will also stand to gain from this strategic partnership as its subscribers, numbering 250 million and counting will one of the first to experience the ads served up through this new entity. They will have to deliver their service without compromising on privacy and security, two hot topics in the industry today.
InMobi Marketing Cloud, a unit within InMobi will also receive a boost from the Pinsight Media acquisition through adding a cutting-edge data management platform to its strengths and make its work in offering AI-based marketing strategy easier.
InMobi will now expand its operations in North America to Kansas City, the fifth location in the North American market, after San Francisco, New York, Los Angeles and Chicago.