The News Minute| October 8, 2014| 10.00 pm ISTLogos are very important for each company, an intangible asset with which the company is associated. So what factors are taken into consideration while choosing a logo? Why do most companies go for blue, red or yellow?This infographic created by Finances Online says there is a reason behind global brands choosing certain colors for their logo, Red is associated with the intensity of blood and fire, Blue is associated with the depth and stability of sky and sea, Yellow is associated with the energy and joy of sunshine, Green is associated with the harmony of nature etc.A University of Amsterdam study used famous logos without word-marks like McDonald’s or Nike to measure brand recognition in early childhood. The study found out that at 3-5 years old we start to recognize a logo stands for a product and at 7-8 years old we can consistently recall the product that a logo stands for. Originally published at | Author: David Adelman | Follow our Facebook