They've got milk packets, rap, Twitter quizzes and more

Forget the political parties check out the TN Election Commissions poll campaign
news Thursday, April 21, 2016 - 13:51

Tamil Nadu’s election campaign may have the best election campaign of all – getting people to vote, and doing it in style.

From running a Twitter campaign to printing voter awareness messages on milk packets and getting a rap song, the Election Commission has tried its hand at many ways to reach out to people.

One of the mainstays of the campaign is the Commission’s tie-up with the state-run Aavin Milk, which is carrying advertisements on milk packets, asking people to go out and vote on May 16.

Another highlight of the campaign is a rap song by music composer Paul Jacob and rap sensation Blaaze, who have turned elections and voting into a song of the “thirst for freedom” and a “song for emancipation”.

The three-minute song begins with “Vote Podu, Machi Vote Podu Tamil Nadttuku 100 per cent aakividu”, asking people to achieve 100 percent voting in the state.

Set in the traditional ‘tappattam’, the rappers tell the listener - “the time has come / the time to vote / to safeguard your right, cast your vote”. Listen to the song here.

“The biggest issue right now is creating awareness about our fundamental right to vote. We have the power, but we just get lazy to exercise the power we have. This is our little effort to motivate everyone to go out there and cast their votes on May 16th,” said Blaaze to PTI.

Other initiatives by the Commission include giving a spin to popular movie dialogues such as Rajnikanth like “Kaasu Adambaram, Vote Athiyavasyam”, creating catchy posters and Twitter quizzes through its official handle @TNElectionsCEO.

It has also partnered with a supermarket based in north Chennai and the famous sweet and savories joint Adayar Ananda Bhavan to spread awareness about achieving 100 per cent vote. Cricketer Ravichandran Ashwin and actor Surya have also endorsed the cause through some videos. 

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