This comes after parent site Flipkart that re-started its mobile site on November 10.

Following parent website Flipkart Myntra too goes LiteMyntra via Wikimedia Commons
news Mobile site Tuesday, December 01, 2015 - 11:12

Online fashion store Myntra, which is owned by E-commerce major Flipkart re-launched its mobile site on Monday after going app-only earlier on May, 2015, reports Medianama.

However, purchasing will be enabled in the coming days.

This comes after parent site Flipkart that re-started its mobile site on November 10.

Users can access product types like t-shirts, shirts and sarees among others on Myntra's mobile site.
Myntra had earlier shut down its desktop and mobile website, and worked only via mobile apps.

Economic Times reported that this app-only model initiated a major debate among Indian startups if they should also stop their websites in favour of mobile apps.

This decision was based on the fact that nearly 90% of its traffic and 70% of its business was coming from mobile phones as of April this year.

Moreover, mobile apps are economically viable with lower cost of development and maintenance which prompted the decision.

Flipkart too, had earlier pulled down its mobile website and forced its users to avail off the app, but the website for desktop was intact.

However, on November 10 the company launched Flipkart Lite which was a mobile site that almost looked like the app optimized for slower networks and supports only chrome and opera browsers and is resource efficient.

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