According to research firm RedSeer, e-commerce players are expected to do sales of $3.7 billion (Rs 24,000 crore) from September 29 to October 4.

From Flipkarts BBD to Amazon All the offers up for grabs at the festive season sale
Atom E-commerce Saturday, September 28, 2019 - 13:42

Get your debit and credit cards out, because it’s that time of the year again. With the festive season here, massive e-commerce sales are back. From Flipkart to Snapdeal to Clubfactory, every e-commerce website is launching their respective festive sales. From massive discounts, to cashbacks and freebies, it’s offers galore.

According to research firm RedSeer, e-commerce players are expected to do sales of $3.7 billion (Rs 24,000 crore) from September 29 to October 4.

Here is a lowdown of what the major e-commerce sites have to offer: 

Flipkart’s Big Billion Days sale

India’s largest homegrown e-commerce website is set to launch its flagship Big Billion Days from midnight of September 29, with 4-hour Early Access for Flipkart Plus consumers. The sale ends on October 4.

Category-wise sale on fashion, TVs and appliances, home and furniture, beauty, sports, toys, books, smart devices, personal care appliances, travel will begin on September 29, while mobiles and electronic devices and accessories will go on sale starting September 30.

Electronics and accessories are giving up to 90% off, TVs and appliances  up to 75% discount, up to 90% off on the fashion category, and 50-90% off on home essentials and furniture.

Flipkart is offering 10% instant discount on Axis Bank debit and credit cards and ICICI Bank credit cards. It is also offering multiple loan options ranging from Cardless Credit (credit of up to Rs. 1,00,000) and Flipkart  

PayLater (credit upto Rs 5000) to No-Cost EMIs on leading bank debit and credit cards.

Flipkart has expanded its flagship private brand Flipkart SmartBuy, to 120 categories and the number of products has increased to over 200,000. There are discounts of up to 90% off on these brands.

Flipkart is also offering 25% off on all flight bookings and up to 85% on its 2GUD brands.

There are also new games and contests with rewards upto Rs. 100 crore to be won. This is in addition to 100+ partner offers for SuperCoins and 4X Coins on all partners such as Ola, OYO, PhonePe, UrbanClap, 1mg. SuperCoins will unlock a host of special celebrity experiences, 4x earning on SuperPartners, Exclusive Rewards and free flight offers during the BBD.

Amazon’s Great Indian Festival

The Great Indian Festival will start from midnight on September 29 until October 04. Prime members will get exclusive early access starting 12 noon on September 28.

Amazon is offering up to 40% off on mobiles and accessories, up to 60% off on television and appliances, and up to 90% off on Amazon fashion. There is up to 45% off on Amazon devices, Rs 40,000 off on laptops, and up to Rs 10,000 off on Xiaomi’s Mi smartphones as well.

In addition, there is up to 8% off on home and kitchen appliances, 20-80% off on daily essentials, up to 70% off on books and toys, among others.

There is also a wide range of finance options from no cost EMI on Debit & Credit cards and Bajaj FinServ, 10% instant bank discount on SBI Debit & Credit cards, exchange offers, and lots more.

There are also several quizzes and games on the app that offer massive prizes. has also launched special ‘Festive cashback offers’ where customers can collect up to Rs 900 worth of offers by visiting the Great India Festival event page on

Club Factory

Over the past few years, Chinese e-tailer Club Factory has rapidly grown into one of the largest e-commerce websites in the country. This festive season, Club Factory’s Diwali sale will run from September 29 to October 2, with pre-sale offers from September 25-28.

Apart from free shipping across the country, Club Factory is offering a discount of up to 90% on selected products. Prices of products will start from as low as Rs 99.


Flipkart-owned Myntra will host the 'Big Fashion Days' sale from September 29-October 4. Myntra is offering 50-80% off across brands. Some of the offers on brands include up to 50% off on H&M, up to 50% off on Biba, 50-70% off on Vero Moda, up to 50% off on Fossil.

It is also offering 50-80% off on footwear, up to 60% off on personal care and up to 80% off on lingerie.

Myntra currently has a collection 3,000 brands and more than 7 lakh styles.

Under the 'Myntra Extended Network for Service Augmentation' (MENSA) programme, the company has expanded its Kirana network, to over 15,000 stores to manage 70% of the deliveries for 'Big Fashion Days'.


Snapdeal has announced three mega sales for this festive season. The first sale will run from September 29 to October 6. The next two sales will run in the second and third weeks of October.

The sale is offering special deals on products for home, fashion and fitness. The range comprises products offering users smart solutions for daily living, including multi-function kitchen tools, dough makers, USB-powered juicers, LED lights, magic mops and more.

During the sale, tech gadgets such as selfie lights, tripods, karaoke mikes and multiport USB hubs will be showcased. Also on offer will be wellness accessories such as yoga mats, fitness bands and home gym equipment.

Snapdeal has partnered with NPCI’s RuPay to offer RuPay’s nearly 600 million users an instant 20% discount when they use their debit or credit cards to buy on Snapdeal in the coming festive season.

Apart from these e-tailers, several others such as Shein, Nykaa, Jabong are also offering massive discounts for the festive season. 

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