Flipkart Ideas will help bring the next 200 million consumers online, who will need easy discovery, inspiration and post purchase hand holding.

Flipkart Ideas launched To help users shop through videos GIFs images
Atom E-commerce Saturday, August 17, 2019 - 12:36

Flipkart has announced the launch of ‘Flipkart Ideas’, a curated selection of content on its platform meant to guide online shoppers through their purchase journey.

According to Flipkart, this is majorly to help bring the next 200 million consumers online who are primarily from tier-II and III cities, enabling them to narrow down specific products suitable for their needs.

Integrated on the Flipkart platform, ‘Flipkart Ideas’ will help users discover new products and brands through information and bring forth ideas that help consumers add new purchases seamlessly. 

On Flipkart Ideas, content from brands and influencers will be showcased with associated products from Flipkart, in all multimedia formats such as videos, GIFs, images, stories, quizzes and polls. The user-savvy content will enable consumers to know more about products and brands, while aiding them in understanding ongoing trends across categories, thus, ensuring better brand recall.

“With the current purchase journey being fragmented across platforms with no single platform being able to serve the combined purpose, ‘Flipkart Ideas’ will play a significant role in delivering inspiration and ideas with a seamless commerce experience,” the company said in a statement.

“At Flipkart, the driving factor is to constantly improve our consumers’ shopping experience. Flipkart Ideas improves users’ lifestyle with credible, inspiring and useful content, which will educate and inspire them in the purchase journey. There are new set of consumers, the next 200 million shoppers, who have a variety of questions and seek to mimic their offline shopping experience, online. Flipkart Ideas is our effort to aid these consumers’ shopping journey; and we want to play our part in creating meaningful engagement while helping build familiarity with various brands and products,” Anil Goteti, Senior Vice-President, Marketplace at Flipkart said.

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