Fashion brand Bewakoof.com raises $11.2 mn in fresh funding from Investcorp

Founded in 2011, Bewakoof.com is one of the leading direct to consumer online apparel companies in India focused on providing creative and distinctive fashion at affordable prices.
Fashion brand Bewakoof.com raises $11.2 mn in fresh funding from Investcorp
Fashion brand Bewakoof.com raises $11.2 mn in fresh funding from Investcorp
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Bewakoof Brands Private Limited (Bewakoof.com) has raised US $11.2 million in a fresh round of funding from global alternative asset manager Investcorp. Founded in 2011 by Prabhkiran Singh and Siddharth Munot, Bewakoof.com is one of the leading direct to consumer online apparel companies in India focused on providing creative and distinctive fashion at affordable prices for trendy and contemporary Indians.

Since inception, Bewakoof.com has created fashion which resonates with millennials across India and has been widely recognised for its unique designs. In a short period of time, it has created a strong brand offering by building strong capabilities in design, supply chain and a high engagement digital customer platform. This has led to delivering sales of more than 6,50,000 products per month with a customer base of over 4 million, most of whom are repeat purchasers.

Prabhkiran Singh, Co-Founder and Director of Bewakoof Brands Pvt. Ltd. said: “We are very pleased to have Investcorp on-board with us as we gear-up for the next exciting stage of our journey. At Bewakoof.com, the customer is at the centre of everything we do, and we remain committed to providing quality and creative fashion to the youth at an unmatched value. Having grown significantly in the last couple of years, we will continue investing in improving the customer experience through technological innovation and focusing on talent acquisition.”

Bewakoof.com aims at utilising the capital to strengthen the platform and gather consumer data to improve their experience on the website by using machine learning. The other priorities include investment in the technology back-end, along with category expansion.

Gaurav Sharma, Co-Head of Private Equity, Investcorp India, said: “Bewakoof.com has an impressive team led by its founders Prabhkiran and Siddharth. They offer exceptional products, with a focus on innovation, affordability, capital efficiency and bottom-line contribution. All these factors make us believe that Bewakoof.com is a unique company amongst Indian digital consumer brands. We look forward to this partnership and towards seeking to crystallise the founders’ vision to create a formidable Indian apparel brand.”

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