EasyRewardz, a customer experience management company run by EasyRewardz Software Services has raised a series A investment of $2million and those participating in this round include TransContinental Venture Fund and a host of angel investors.
Apart from Jitendra Gupta who has already taken positions in the company, one more Vinay Chatlani has pitched in. But there are also many angels from Venture Catalysts who have also invested in this $2 million effort in EasyRewardz. These are Jagdish Gothi (Kamdhenu Retail), Vikas Kapoor (Rivoli Fashions), Nitin Bardia (AT Jewellers) Ankit Kankariya (Sumeet Jewellers), Akash Gajwani (Diaa Global) and Amit Agarwal and so on.
The major contributor in this round, TransContinental Venture Fund (TCVF) gets to appoint its founder Ashesh Shah on the Board of EasyRewardz as a Director.
Operating out of Mumbai and Gurgaon, the startup offers a unified dashboard to its customers in tracking their different reward programs across sectors, like airlines and hotels and so on. It adds its own set of recommendations to the clients registered on its platform.
The freshly brought in funds will be deployed by EasyRewardz in expanding its footprints both in the domestic market as well as overseas and in enhancing activities on the product development areas.
The venture has been able to build a portfolio of clients from different verticals like RBL Bank and Kotak Mahindra Bank in the banking sector, Genesis Luxury, Spykar, Soch, Mufti, Rangriti and V-Mart in apparels, Pizza Hut and Sanjeev Kapoor chain of restaurants in F&B and PVR, Himalaya Wellness and VIP in the others category.
“This funding round validates our vision towards building the most insightful channel for brands to connect with Shopper and influence transaction behavior. Having the financial support of investors will help us execute our vision to become a market leader in our chosen field of customer experience and loyalty solutions,” said Soumya Chatterjee, Co-founder and CEO of EasyRewardz.
Among the services EasyRewardz offers to its clients are analysis of customer behavior and advising the clients on any course correction needed in their marketing strategy. Broadly, they promise improved customer retention, increase in average transactional value and in acquisition of new customers among other benefits. Customer engagement techniques will be the focus of its offerings to the clients.