With the festive season nearing, e-commerce websites are trying to woo customers with their big sales and campaigns. In one such bid, Amazon has come up with the ‘Bade Dil Wale’ campaign, hoping to grab people’s attention this festive season by raking up the issue of internet trolls.
Celebrities like Bollywood actress Neha Dhupia, AIB founder and member Tanmay Bhat, comedian Vir Das and columnist Shobhaa De, each of who posted videos on their Twitter profiles, asking users to stop the hate on the internet.
In a reference to how all of them have gotten trolled and received hateful comments for various reasons, or none at all, the celebrities appeal to make the internet a kinder place.
Neha Dhupia begins by saying how it’s hard to be a woman and a celebrity, because everything you say or wear is always under constant scrutiny. She then recounts how she got hate comments on a picture she posted on social media.
Appealing to ‘make the internet fun again’, Tanmay Bhat talks about the number of fat-shaming comments he has been subjected to, regardless of what the original post is about.
And here’s Vir Das’ take:
And then there’s Shobhaa De, who recently faced ire for her controversial tweet on Indian athletes competing at Rio Olympics. “I knew my tweet would push a few buttons, but I never imagined the internet would be such a spiteful, harsh, unforgiving place,” she says.
The celebrities end with a promise to be kinder on the internet and be #BadeDilWale or ‘big hearted’.
But as expected, the attempt to tame trolls got them… even more trolls.