Coca-Cola's latest Super Bowl commercial is winning hearts on the internet for celebrating inclusivity and diversity.
The inclusive advertisement begins with different voices saying, "There's a Coke for he, and she, and her, and me, and them. There's a different Coke for all of us ..."
Called "The Wonder of Us", the 60-second commercial created by advertising agency Wieden+Kennedy aims to celebrate diversity and inclusivity.
"For this particular message, it is a strategic choice for us. It's such a big audience and we want to celebrate the diversity of that audience. It isn't as much about it being advertising's biggest stage as we feel like it is the ability to reach all of those billions of unique yous," Brynn Bardacke, VP, content and creative excellence for Coca-Cola North America, told Adweek.
Watch the commercial here.
The commercial is being appreciated by many on social media.
This is, however, not the first time that a Coca-Cola ad has highlighted inclusivity. Last year too, its "Pool Boy" ad for its #TasteTheFeeling campaign, showing sibling rivalry with an inclusive twist, went viral.
Incidentally, Coca-Cola's rival Pepsi has been facing backlash recently for sexism after its CEO Indra Nooyi said that it was launching "lady-friendly" version of Doritos (Pepsi's tortilla chips brand).